National breast and ovarian preventive health non-profit Bright Pink is proud to announce an integrated initiative with Aerie, the intimates and apparel brand from American Eagle Outfitters, Inc. Aerie will launch a limited edition Bright Pink Bridget™ Bra with 100% of sales benefitting Bright Pink. The goal of the partnership is to spark the conversations around the importance of breast health awareness starting at a young age. 100% of sales from the limited edition Bright Pink Bridget Bra will be donated to Bright Pink.
The bra, which is Bright Pink in color, retails at $29.95 and will be sold in stores and online at www.aerie.com beginning 9/18 and through the month of October while supplies last. BE BRILLIANT. BE BOLD. BE BRIGHT PINK.® Bright Pink® is the only national non-profit organization focusing on the prevention and early detection of breast and ovarian cancer in young women, while providing support Magazine Photoshoot For high-risk individuals.
source: prnewswire.com
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