Male grooming product maker AXE catches plenty of heat Magazine Photoshoot For its over-the-top ad campaigns. Its 2013 Super Bowl commercial Magazine Photoshoot For AXE Apollo is in lockstep with the company’s irreverent tone. The premise: a hot, young babe is being attacked by a shark. A hunky lifeguard rushes into action to save her. How will she reward him? Watch and see:
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